Online Home Decor Market in India set to grow by USD 3.75 billion from 2021 to 2026 | Home Furniture Segment to be Significant for Revenue Generation | 17000+ Technavio Reports – PR Newswire

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NEW YORK, March 7, 2022 /PRNewswire/ — Online Home Decor Market in India Facts at a Glance-
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The Online Home Decor Market in India is expected to increase by USD 3.75 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 10.24%. The online home decor market share growth in India by the home furniture segment will be significant for revenue generation. Tier-I and tier-II cities are the main target markets for home furniture manufacturers because these cities provide vendors with access to all their requirements to operate their online distribution channels successfully, including logistics and e-retailers. This has prompted manufacturers to ensure that all products sold offline are available online also. Thus, the growing e-commerce sector will boost the demand for online home furniture in the region during the forecast period.
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Product Insights & News-
The Online Home Decor Market in India is fragmented, and the vendors are deploying growth strategies such as focusing on product delivery through multiple distribution channels to compete in the market.

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Latest Drivers & Trends Driving the Market-
Growing demand for eco-friendly home decor items is another factor supporting the online home decor market growth in India. The increasing consciousness of a healthy environment has increased the demand for eco-friendly furniture and other furnishings. Moreover, various legal agencies, such as the Forest Stewardship Council (FSC) and the Sustainable Furnishing Council (SFC), help the vendors in developing eco-friendly home furnishings. For instance, FSC helps interior designers by providing a database of suppliers that are engaged in sourcing wood products, which comply with environmental sustainability regulations.
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Related Reports-
Online Home Decor Market in India Scope
Report Coverage
Page number
Base year
Forecast period
Growth momentum & CAGR
Accelerate at a CAGR of 10.24%
Market growth 2022-2026
USD 3.75 billion
Market structure
YoY growth (%)
Regional analysis
Competitive landscape
Leading companies, competitive strategies, consumer engagement scope
Companies profiled Inc., D decor Home Fabrics Pvt. Ltd., Forte furniture products India Pvt. Ltd., Pepperfry Pvt. Ltd., Praxis Home Retail Ltd., Reliance Industries Ltd., Snapdeal Pvt. Ltd., Tata Sons Pvt. Ltd., The Crafty Angels, and Walmart Inc.
Market Dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of Contents:
***1. Executive Summary                           
                **1.1 Market Overview
***2. Market Landscape                             
                **2.1 Market ecosystem             
                                *2.1.1 Parent market
                                *Exhibit 06:  Parent market
                                *Exhibit 07:  Market characteristics
                **2.2 Value chain analysis           
                                *Exhibit 08:  Value chain analysis: Home furnishing
                                *2.2.1 Inputs
                                *2.2.2 Inbound logistics
                                *2.2.3 Operations
                                *2.2.4 Outbound logistics
                                *2.2.5 Marketing and sales
                                *2.2.6 Service
                                *2.2.7 Support activities
                                *2.2.8 Innovation
***3. Market Sizing                       
                **3.1 Market definition
                                *Exhibit 09:  Offerings of vendors included in the market definition
                **3.2 Market segment analysis 
                                *Exhibit 10:  Market segments
                **3.3 Market size 2021 
                **3.4 Market outlook: Forecast for 2021 – 2026 
                                *3.4.1 Estimating growth rates for emerging and high-growth markets
                                *3.4.2 Estimating growth rates for mature markets
                                *Exhibit 11:  Global – Market size and forecast 2021 – 2026 ($ million)
                                *Exhibit 12:  Global market: Year-over-year growth 2021 – 2026 (%)
***4. Five Forces Analysis                          
                **4.1 Five Forces Summary        
                                *Exhibit 13:  Five forces analysis 2021 and 2026
                **4.2 Bargaining power of buyers           
                                *Exhibit 14:  Bargaining power of buyers
                **4.3 Bargaining power of suppliers       
                                *Exhibit 15:  Bargaining power of suppliers
                **4.4 Threat of new entrants    
                                *Exhibit 16:  Threat of new entrants
                **4.5 Threat of substitutes         
                                *Exhibit 17: Threat of substitutes
                **4.6 Threat of rivalry   
                                *Exhibit 18: Threat of rivalry
                **4.7 Market condition
                                *Exhibit 19:  Market condition – Five forces 2021
***5. Market Segmentation by Application                       
                **5.1 Market segments
                                *The segments covered in this chapter are:
·         Indoor
·         Outdoor
                                *Exhibit 20:  Application – Market share 2021-2026 (%)
                **5.2 Comparison by Application             
                                *Exhibit 21:  Comparison by Application
                **5.3 Indoor – Market size and forecast 2021-2026           
                                *Exhibit 22:  Indoor – Market size and forecast 2021-2026 ($ million)
                                *Exhibit 23:  Indoor – Year-over-year growth 2021-2026 (%)
                **5.4 Outdoor – Market size and forecast 2021-2026        
                                *Exhibit 24:  Outdoor – Market size and forecast 2021-2026 ($ million)
                                *Exhibit 25:  Outdoor – Year-over-year growth 2021-2026 (%)
                **5.5 Market opportunity by Application              
                                *Exhibit 26:  Market opportunity by Application
***6. Market Segmentation by Type                     
                **6.1 Market segments
                                *The segments covered in this chapter are:
·         Home furniture
·         Home furnishings
·         Other home decorative products
                                *Exhibit 27:  Type – Market share 2021-2026 (%)
                **6.2 Comparison by Type          
                                *Exhibit 28:  Comparison by Type
                **6.3 Home furniture – Market size and forecast 2021-2026          
                                *Exhibit 29:  Home furniture – Market size and forecast 2021-2026 ($ million)
                                *Exhibit 30:  Home furniture – Year-over-year growth 2021-2026 (%)
                **6.4 Home furnishings – Market size and forecast 2021-2026      
                                *Exhibit 31:  Home furnishings – Market size and forecast 2021-2026 ($ million)
                                *Exhibit 32:  Home furnishings – Year-over-year growth 2021-2026 (%)
                **6.5 Other home decorative products – Market size and forecast 2021-2026       
                                *Exhibit 33:  Other home decorative products – Market size and forecast 2021-2026 ($ million)
                                *Exhibit 34:  Other home decorative products – Year-over-year growth 2021-2026 (%)
                **6.6 Market opportunity by Type          
                                *Exhibit 35:  Market opportunity by Type
***7. Customer landscape                         
                                *Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
                **7.1 Overview
                                *Exhibit 36:  Customer landscape
***8. Drivers, Challenges, and Trends                   
                **8.1 Market drivers     
                                *8.1.1 Rise in online spending and smartphone penetration
                                *8.1.2 Benefits of buying home decor products online
                                *8.1.3 Growing demand for high-end and luxury home furnishings
                **8.2 Market challenges              
                                *8.2.1 Criticality of logistics management leading to high overhead costs
                                *8.2.2 Strict competition from offline channels
                                *8.2.3 Long product replacement cycles resulting in infrequent purchases
                                *8.2.4 Challenge of manual assembly
                                *Exhibit 37:  Impact of drivers and challenges
                **8.3 Market trends      
                                *8.3.1 Growing demand for eco-friendly home decor items
                                *8.3.2 Rising popularity of blogs related to interior designing
                                *8.3.3 Increasing demand for contractual furniture
***9. Vendor Landscape                             
                **9.1 Overview
                                *Exhibit 38:  Vendor landscape
                **9.2 Landscape disruption        
                                *Exhibit 39:  Landscape disruption
                                *Exhibit 40:  Industry risks
                **9.3 Competitive landscape     
***10. Vendor Analysis               
                **10.1 Vendors covered              
                                *Exhibit 41:  Vendors covered
                **10.2 Market positioning of vendors    
                                *Exhibit 42: Market positioning of vendors
                                *10.3 Inc.
                                *Exhibit 43: Inc. – Overview
                                *Exhibit 44: Inc. – Business segments
                                *Exhibit 45: Inc. – Key offerings
                                *Exhibit 46: Inc. – Key news
                                *Exhibit 47: Inc. – Segment focus
                **10.4 D decor Home Fabrics Pvt. Ltd.   
                                *Exhibit 48:  D decor Home Fabrics Pvt. Ltd. – Overview
                                *Exhibit 49:  D decor Home Fabrics Pvt. Ltd. – Product and service
                                *Exhibit 50:  D decor Home Fabrics Pvt. Ltd. – Key offerings
                **10.5 Forte furniture products India Pvt. Ltd.   
                                *Exhibit 51:  Forte furniture products India Pvt. Ltd. – Overview
                                *Exhibit 52:  Forte furniture products India Pvt. Ltd. – Product and service
                                *Exhibit 53:  Forte furniture products India Pvt. Ltd. – Key offerings
                **10.6 Pepperfry Pvt. Ltd.           
                                *Exhibit 54:  Pepperfry Pvt. Ltd. – Overview
                                *Exhibit 55:  Pepperfry Pvt. Ltd. – Product and service
                                *Exhibit 56:  Pepperfry Pvt. Ltd. – Key offerings
                **10.7 Praxis Home Retail Ltd.  
                                *Exhibit 57:  Praxis Home Retail Ltd. – Overview
                                *Exhibit 58:  Praxis Home Retail Ltd. – Product and service
                                *Exhibit 59:  Praxis Home Retail Ltd. – Key offerings
                **10.8 Reliance Industries Ltd.  
                                *Exhibit 60:  Reliance Industries Ltd. – Overview
                                *Exhibit 61:  Reliance Industries Ltd. – Business segments
                                *Exhibit 62:  Reliance Industries Ltd. – Key offerings
                                *Exhibit 63:  Reliance Industries Ltd. – Key news
                                *Exhibit 64:  Reliance Industries Ltd. – Segment focus
                **10.9 Snapdeal Pvt. Ltd.             
                                *Exhibit 65:  Snapdeal Pvt. Ltd. – Overview
                                *Exhibit 66:  Snapdeal Pvt. Ltd. – Product and service
                                *Exhibit 67:  Snapdeal Pvt. Ltd. – Key offerings
                **10.10 Tata Sons Pvt. Ltd.         
                                *Exhibit 68:  Tata Sons Pvt. Ltd. – Overview
                                *Exhibit 69:  Tata Sons Pvt. Ltd. – Business segments
                                *Exhibit 70:  Tata Sons Pvt. Ltd. – Key offerings
                                *Exhibit 71:  Tata Sons Pvt. Ltd. – Key news
                **10.11 The Crafty Angels           
                                *Exhibit 72:  The Crafty Angels – Overview
                                *Exhibit 73:  The Crafty Angels – Product and service
                                *Exhibit 74:  The Crafty Angels – Key offerings
                **10.12 Walmart Inc.    
                                *Exhibit 75:  Walmart Inc. – Overview
                                *Exhibit 76:  Walmart Inc. – Business segments
                                *Exhibit 77:  Walmart Inc. – Key offerings
                                *Exhibit 78:  Walmart Inc. – Key news
                                *Exhibit 79:  Walmart Inc. – Segment focus
***11. Appendix                            
                **11.1 Scope of the report         
                                *11.1.1 Market definition
                                *11.1.2 Objectives
                                *11.1.3 Notes and caveats
                **11.2 Currency conversion rates for US$            
                                *Exhibit 80:  Currency conversion rates for US$
                **11.3 Research Methodology 
                                *Exhibit 81:  Research Methodology
                                *Exhibit 82:  Validation techniques employed for market sizing
                                *Exhibit 83:  Information sources
                **11.4 List of abbreviations        
                                *Exhibit 84:  List of abbreviations
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