Beauty Kitchen Re programme receives €3.6m UKRI funding grant to upscale – CosmeticsDesign-Europe.com

Or wait…


Headlines
Brand Innovation
Formulation & Science
Packaging & Design
Business & Financial
Market Trends
Regulation & Safety
Promotional Features
Site Archive
Multimedia
Hot Topics
Clean & Ethical Beauty
Brexit
COVID-19
Protection and Microbiome
Active beauty and nutricosmetics
Animal Testing
Sustainability and circular beauty
Beauty tech and digital
Financial focus
Naturals and organics
Site Archive
Multimedia
Resources
Type of resources
Events
Shows & Conferences
Editorial Webinars
Online Events
All Events
Events
Related Sites
By Kacey Culliney
– Last updated on GMT
Related tags: Beauty Kitchen, refill revolution, refills, refillable packaging, circular beauty, circular economy, Environment, Sustainability, sustainable beauty, Sustainable packaging
The Re programme received €3.6m (£3m) in funds last week from non-departmental government funding agency UK Research & Innovation (UKRI) under its Smart Sustainable Plastic Packaging (SSPP) challenge​ – the largest ever UK government investment in sustainable plastics research and innovation, set to release €72.3m (£60m) in funds between 2020 and 2025.
Developed as a business unit within indie brand Beauty Kitchen, the Re programme offered beauty and personal care brands and retailers standardised refillable bottles and refill stations in a bid to support scalable, sustainable change. The smart bottles in the programme were designed using steel, glass and next-generation washable plastics and were marked with trackable assets to follow each packaging cycle. The refill and return stations offered interactive spaces where consumers could either refill bottles with a product of their choice or return bottles for washing.
Unilever, PZ Cussons, Elemis, Asda, Co-op, M&S and Sainsbury’s were just some of the larger brands involved in the programme already.
Jo Chidley, founder of Beauty Kitchen and Re, said the latest UKRI funding would be used to scale up the Re model across the UK, enabling the programme to spearhead national efforts in fulfilling the UK Plastics Pact and the goal towards a circular economy for plastics.
“This funding is exactly what Re needs to help refine and share the model with more brands, retailers and consumers,”​ Chidley said. “We are very pleased with the UKRI’s decision and look forward to seeing the impact of this grant funding right away.”


Environmental organisation City to Sea had also partnered with Re to study consumer behaviour and track changes to the shopper journey associated with the refill and reuse model. City to Sea would also identify all UK Re refill stations via its app as the programme upscaled.
Natalie Fée, founder and CEO of City to Sea, said: “You can’t talk seriously about tackling plastic pollution without scaling up refill and reuse packaging solutions (…) We’re so excited to see Re’s innovative ‘pay once, reuse forever’ messaging combined with easy-to-use packaging and refill machines (…) scaled up. You can’t just ask people to use less plastic, you have to inspire them and make it easy for them.”
Chidley said the Re programme had already proven successful in the UK, with a trial across 19 supermarkets saving more than four million bottles from landfill to date, though the wider goal was to save over 100 million from landfill within the next three years.
Importantly, she said all three “key elements”​ of the circular economy had jumped aboard with the concept – consumers, brands and retailers. “This is how you make change and reduce waste. This is the future; a collaborative, circular economy that works for all parties.”
And Beauty Kitchen planned to share its technology and model with other brands, retailers and corporations moving forward, to “accelerate an inclusive, scalable and repeatable circular packaging solution”,​ she said.
Chidley previously told CosmeticsDesign-Europe Re was about driving meaningful and non-competitive change​.
“Having anything that’s a circular business model is tricky, because if you have a circular business model you have to truly collaborate. You’re not creating something that is ultimately competitive advantage just for your business; you are creating advantage for everyone, and that doesn’t sit well with linear businesses.”
The Re programme offered zero exclusivity, for example, working with all manner of beauty businesses and retailers of all sizes to offer the same smart refillable bottles and refill stations – crucial in creating a mindset shift amongst consumers, she said.
The programme offered a “vehicle”​ for brands, Chidley said. “…All we’re doing is helping consumers, brands and retailers make that switch into ‘product as a service’, rather than just single-use packaging.”
Copyright - Unless otherwise stated all contents of this web site are © 2022 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
Related topics: Packaging & Design, Sustainability and circular beauty, Hair Care, Packaging, Skin Care
Show more
Pycnogenol® Retains Skin Moisture and Elasticity
Horphag Research | 28-Feb-2022 | Research Study
Recent research shows that daily supplementation with Pycnogenol® retains skin hydration and elasticity, increases skin lightening and reinforces skin...
Tagra Launches New DeeperCaps™ Dark Skin Cosmetics Solution
Tagra Biotechnologies | 18-Feb-2022 | Product Presentation
Women and men of color complain about a lack of products that meet their needs.
Unearth Dual Action Anti-Aging with NaturePep® Ganoderma
TRI-K Industries Inc. | 14-Feb-2022 | Data Sheet
Through TRI-K’s renowned NaturePep® natural peptide technology, we leveraged the Ganoderma/Reishi mushroom, a well-researched mushroom with an extended...
Sacred lotus cells to relax skin
Naolys | 06-Jan-2022 | Sponsored Link
Unwind Sacred lotus is made of Sacred lotus (nelumbo nucifera) active plant cells, the Indian or sacred lotus that symbolizes regeneration and enlightenment....
On-demand webinars
More promotional features
Sign up to our free newsletter and get the latest news sent direct to your inbox

source

Leave a comment

Shopping cart

×