After spending the better part of the last two years sequestered indoors, it's safe to say that almost all of us have, in varying degrees, undertaken a decor overhaul project. While those belonging to an overly ambitious camp planned entire renovations in order to make life at home more visually palatable, some settled for “creative adjustments”, injecting flourishes of freshness into their spaces through simple decor switches. For many, making small changes to their internal environment helped alleviate their distress with regard to navigating the altered external habitat during the pandemic.
If you're looking to inject a belated but welcome touch of nature-inspired flair into your own interiors, you're in luck. Launched globally in 2009, H&M Home has finally reached Indian shores and is a celebration of brighter days, offering products that are designed for living, dining, bed, bathroom and kids. Encapsulating the spirit of springtime zen, the first drop will comprise products in soothing shades, glinting glass elements, seagrass lanterns and contemporary prints that create the illusion of capaciousness in a room. Think sculptural vases, tufted cushions, stylish kitchen organisers, ceramic utensil holders, linen bread bags, reusable bowl covers, bathtub shelves, soft towels, scented candles, high-quality bed linen and timeless dinnerware—the drop effortlessly carries you from the living room to the kitchen to the bath to the bedroom via a unified design language.
As part of its plan to become more environment-friendly, H&M has set a target of achieving 100 per cent recycled or other sustainably sourced materials by 2030, along with the ambitious goal of becoming climate positive by 2040. Working towards that aim, H&M Home's urban oasis-inspired drop boasts an array of conscious decor items like recycled cotton cushions, lamps fashioned out of recycled paper and serving boards made from FSC-certified mango wood. “We have seen how consumers are increasingly aware of the health benefits of being immersed in nature,” says Evelina Kravaev-Söderberg, Head of Design and Creative, H&M Home. “Living in and around natural things boosts our creativity, happiness and health. Our urban oasis-inspired drop seeks to create a moment of calm—an oasis—in the middle of busy city lives by inviting the outside in. The collection offers raw structures and organic silhouettes that welcome warmer days and changing seasons. We also focussed on bringing lush greenery into homes with sculptural vases and pots that hold house plants and branches to really breathe life into living spaces.”
Scandinavian minimalism has become an increasingly popular interior aesthetic in India in the last few years, and with many Indians trying to replicate the clutter-free mantra in their own homes, it would be fair to assume that H&M Home's products will sell like hot cakes when they launch today. “India has a rich heritage of art, culture and architecture with Indians having a keen eye for design. H&M Home's urban oasis-inspired drop has sculptural pieces in artful, edgy shapes that match the wonderous monuments found in abundance in the country. The wooden boards crafted from FSC-certified mango wood and terracotta bowls align perfectly with local sensibilities,” adds Kravaev-Söderberg. And what are some of the products from this specific drop that Indian consumers will immediately take to? “As an inherently sustainable nation, I hope our recycled cotton cushions and lamps crafted with recycled paper will be well-appreciated by our customers in India,” she signs off.
Available online at hm.com/home from March,3 2022 and on Myntra
Shine “Brighter Than Ever” with H&M
Exclusive: Your first look at the complete Sabyasachi X H&M collection
8 home decor pieces that will appeal to the maximalist in you
© 2022 Condé Nast
No matter how creative one is when it comes to home décor, you are bound to face creative blocks. From where to keep the side table to what colour curtains will work best for the living room, there is a plethora of things that create confusion and leave us thinking about what to do and...